Beauty Industry

Tree Hut Debuts Confetti Cake-Inspired Line

The limited-edition Birthday Cake Collection features a Shea Sugar Scrub, Whipped Shea Body Butter and Moisturizing Shave Oil.

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By: Charlie Sternberg

Associate Editor

Tree Hut is celebrating its 21st birthday by launching a new collection to celebrate. To help commemorate more than two decades of self-care, the brand has introduced the limited-edition Birthday Cake collection—featuring a Shea Sugar Scrub, Whipped Shea Body Butter and Moisturizing Shave Oil.

About the Birthday Cake Collection

The Birthday Cake collection will fill the bathroom with a dessert-like aroma featuring key notes of gourmand, creamy vanilla, baked cereal, sugar cookie and fresh raspberry.
 
Furthermore, the limited-edition sprinkle packaging is designed to be colorful and fun.

The Products

Gently exfoliate with the Birthday Cake Shea Sugar Scrub while balancing the skin’s hydration to help restore a natural glow.
 
Achieve long-lasting hydration and give skin a yummy treat with the Birthday Cake Whipped Body Butter. It features a lightweight, airy, whipped formula that absorbs quickly into the skin with a non-greasy feel.
 
Tree Hut is also launching a Birthday Cake Moisturizing Shave Oil to help prevent irritation, nicks and cuts from shaving while providing a smooth glide with its unique gel-to-oil formula. It features Shea Butter, a mix of natural oils such as Jojoba, Sesame and Grapeseed, Oat Kernel, that acts as a humectant to absorb and retain moisture and Niacinamide, a B vitamin to help skin retain moisture. Last year, Tree Hut’s Bare Moisturizing Shave Oil won Allure’s Best of Beauty Award 2022.
 
Tree Hut products are paraben free, vegan, cruelty-free, sulfate-free, alcohol-free, do not contain formaldehyde donors and are made in the USA.
 
“Celebrating this milestone comes at an exciting time for Tree Hut after our first-ever pop-up experience in New York City, where we were able to meet our fans while bringing the brand to life in a unique and exciting way,” said Senior Marketing Manager, Hazel Smith. “As we ring in our 21st year, we wanted to create a special collection of delicious products for our amazing consumers that have supported us from the beginning and hope to continue to inspire the creative content and love for the brand that we have seen year after year.”
 
These new products are available now, online and in-store at Target, Ulta, Walmart and Amazon.

More Tree Hut News

Earlier this year, Tree Hut expanded its scents and self-care regimen to include Body Wash.

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